Instead of racing cars, a GMC Hummer with 22-inch wheels, vertical-open doors, four subwoofers, and a 42-inch flat screen plasma TV was parked at an angle on the front stretch. 15 crew members scrambled to get the right angle. Hip-hop recording artists Mr. Reeze and Jeff Lake were strategically positioned on a set of Goodyear tires. Reeze and Lake were at the Monster Mile to film “Over The Wall,” a song dedicated to pit crew members, and " You Can't Catch Me"

The video footage will be used on NASCAR Nation, the popular one-hour program on the Speed Channel. The show is broadcast nationally Monday through Thursday at 7 p.m. Terrell Riley, NASCAR Images producer, said the footage will air within two weeks on NASCAR Nation. Riley said the footage would be used throughout the program, and as part of the opening animation sequences. It will also be used at NASCAR banquets. “This is the first time that NASCAR has ever had an urban sound,” Riley said. Recording artists Reeze and Lake hope to take the music and sports world by storm.

Professional Sports Links

The World's leading supplier of information media and B2B marketing services to the sports industry, SportBusiness Group with it's network of partners and agents... assists companies from all over the globe in achieving their business goals. SBG has established its reputation as the "leading voice" for the International

sport business community, supplying a host of international products to help clients make better informed business decisions. For more information visit sportbusiness.com .....or... email Andy Rice, andyr@sportbusiness.com

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SportBusiness Awards 2009

The Sport Industry Awards is Europe’s largest and most prestigious commercial sport awards. The Awards recognize and reward the best the sport business has to offer in marketing, PR, sponsorship, new media, publishing, advertising and design.

The Sport Industry Awards will take place on Thursday 30th April 2009.

Previous star-studded awards ceremonies have been attended by the likes of Sir Bobby Charlton, David Beckham, Dame Tanni Grey-Thompson, Arsene Wenger, Lord Coe, Bernie Ecclestone, Frank Lampard, Martin Johnson, Kevin Pietersen, Dame Kelly Holmes, Sven-Goran Eriksson, Flavio Briatore, Thierry Henry, James Cracknell, Amir Khan – to name but a few. To the 1,600 attendees

NASCAR has struck an eight-year broadcast deal with ABC, ESPN, Fox and TNT from 2007, reportedly worth at least 40 per cent more than the current rights fee. Yet, despite improved ratings, Fox admitted it had lost millions on its current deal. And NBC will no longer be covering NASCAR after next season. ABC and ESPN, part of the Disney group, will pay about $270 million a year for the final 17 Nextel Cup races, up from the $200million that an NBC/TNT joint venture now pays for 20 races. All NASCAR Busch Series races will be broadcast on ABC, ESPN or ESPN 2. In addition, ESPN will deliver coverage to its full suite of media including its cable TV networks, ESPN360, Mobile ESPN, MSN, Yahoo, ESPN.com and affiliated international networks.

Fox, meanwhile, will pay about $208 million a year for 13 races in the first half of NASCAR's season, down from the 17 that it - and cable channel FX - now pay $200million a year for. But Fox will get the Daytona 500, which it now alternates with NBC, every year.

This season's Daytona 500 managed to equal the all-time ratings high for the race that NBC produced in 2002. The deal also includes a brand-new comprehensive multi-media distribution programme which includes Internet, wireless and broadband platforms. Cable broadcaster TNT, which has been with NASCAR for more than 20 years, has a package of six races, starring the Pepsi 400, which is staged at Daytona over the July 4 weekend. It will pay at least $80million annually.

Speed Channel, the Fox-owned cable channel, which doesn't now have NASCAR races, will get the NASCAR Craftsman Truck Series (with the execption of two events broadcast by Fox) and the All-Star Challenge. USA TODAY reports that of the national TV money, which will total at least $4.4 billion over eight years, about 65 per cent will go to tracks, with teams splitting about 25 per cent and NASCAR itself getting 10 per cent. "The new broadcast partnership is also good for the fans because they will have so much more NASCAR content from a variety of media and new media sources," said NASCAR Chairman and CEO Brian France.

David Smith David.Smith@sportbusiness.com

Stay poised

as the “Kings of Sports Entertainment Music” Mr. Reeze and Jeff Lake release their brand new electrifying CD "Put Ya Hands Up" and Music Video. You too can become a part of history in the making, so pass the word and help launch a winning declaration in support of your sports team or sports figure.

Dear fans.. this coming season, thousands upon thousands of fans will passionately rally behind their sports team or sports figure.

Put Ya Hands Up provides dynamic musical commentary for sports teams, sports figures and sports fans. Wired 96.5 radio in Philadelphia wrote; Mr. Reeze & Jeff Lake’s Our Philadelphia Eagles (Put Ya Hands Up Anthem) became a major hit on Wired 96.5 during three football seasons. It was highly requested all year long and our #1 requested song throughout the playoffs. This sports fans is one example of our unique ability to produce energizing musical content for your excitement and entertainment. Please stay tuned.. for more award winning musical entertainment for your pleasure. ‘Put Ya Hands Up’!

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